Worried about conversion rate drops?
Even after supplying quality products and services, many online vendors complain about conversion issues and dropping sales rate. The implementation of an effective marketing strategy is mandatory to level-up your business towards growth.
Understanding the google algorithm and search engine marketing programs is imperative to stamp a robust online presence. Google shopping ads and campaigns are crucial segments of search engine marketing that help you to get hold of convertible traffic.
Google shopping is a comparison shopping engine that provides thumbnail images and descriptions for the products customers search for. Unlike text ads, Google shopping directly showcases your ads on the search engine result page (SERP) with essential information like price, description, and image.
Here are some stellar strategies you need to practice to boost your sales using the Google Shopping Ads:
Top-notch Google Shopping Hacks for Boosting Sales
Continuous analysis of market culture is crucial to improve your return on investment rate using Google shopping ads. It is not just enough to run some social media ads. You need to learn the trends and algorithms of Google to optimize your store to improve brand awareness and performance on search engines. Here are some of the Google shopping ad strategies that will skyrocket your micro-business to the next level.
Optimize your Product Feed
The product feed is the key to kickstart a successful Google Ad campaign. A Google shopping product feed is a spreadsheet that organizes your product data for better crawling and indexing. Wrong or missing information in the product feed can tarnish the search engine performance of your eCommerce store.
No matter how well you set-up your entire Google shopping campaign, you won't hit the search ranking until you have a properly managed product feed. Let's figure out some of the essential elements included in the product feed which will help you enhance the search engine ranking.
A title that matches your product description and keyword is imperative to optimize your product feed. Your title should cover the crucial information that the customers are more likely to search for. Never use uncommon words or product names for your title. A title with essential details like color, size, or brand will help you boost the search engine relevance by increasing sales.
Your customers can't physically see the products. So, providing compelling and convincing images is necessary to improve the reliability and responsiveness of your brand. A product image is not a random click of your product. You need to focus on some crucial factors while uploading your product image.
- It should be compatible in size (easily loadable in mobile phones and PC)
- Provide white background to improve image quality and stop using watermarks and logos
- Use multiple image dimension for a better user experience
- Select the right file type (JPEG, PNG, etc.)
- Give accurate image names and alt attributes
Along with product images, a convincing product description that explains the vital features of your product is critical for improving user engagement. Using a relevant keyword can make your description highly convertible. While writing the product features, always keep in mind the expectations of your customers. Know what your customers expect from you and provide a solution through the product description.
Let's see some of the essential information you should include in the product description:
- Brand name
- Shape, size, measurement chart, color
- Material type and texture
- User manual
Categorizing your product under relevant taxonomy is crucial in product feed optimization. It will help to optimize your store for relevant search results instead of unrelated search appearances. Google's official Taxonomy assists you to rightly place your product under a relevant category.
A wrongly optimized product category will adversely affect your business. It can lead to low-quality feed and account suspension if not managed efficiently. Categorizing helps Google to identify the relevance of your product.
Google Shopping platform is a comparison shop engine. So, illustrating the price details on the thumbnail image can improve customer experience. Also, try to illustrate the price details under a common currency used in your country. Otherwise, Google feed software will round it up in its way.
2. Product Reviews and Rating Details
Product reviews and ratings help customers to understand the quality of your product. It helps to improve the transparency, reliability, and brand value of your eCommerce store. Most customers choose a product by looking at product reviews and ratings. Hence, providing reviews and ratings will solidify your customer base and brand value.
3. Utilize Ad Extension Feature in Google Shopping
An ad extension is one of the selling highlights of the Google shopping platform. Your customers want to know what are the essential features and uniqueness of your products compared to other stores?
Providing additional snippets through ad extension is the best way to convince your customers that you are the best in the market. Create an ad extension while optimizing the campaign. You can find the ad extension listing on the campaign set-up page.
Here are some of the ad extension listing you can provide to make your product peerless:
- Promotion Listings ( discounts, price drop and offers)
- Local inventory ads
- Product Ratings
- Site extension
- contact extension
4. Negative Keyword for Google Shopping
Unwanted search appearance may get you unlimited traffic, but it never brings convertible traffic. What is the use of traffic if you can't boost the return on the ad spend rate? Increasing expenditure and dropping return rate is an issue online vendors complain about even after optimizing the Google shopping ads.
Implementing negative keywords is a solution to this issue. You can filter your search appearance by providing a negative keyword list on which you don't want your ad to pop-up. It will save your money from unwanted clicks and improves search engine performance.
5. Create a Remarketing List
Customizing your ads for customers who previously visited your store will promote your brand value. It will notify potential customers about the availability of new stocks and other additional information on offers and price drops.
Remarketing lists also help to drag customers who have put items on carts but have not yet purchased. In a nutshell, remarketing list functions as a reminder tool to push your customers to make a purchase.
6. Bidding Strategy Optimization
Bidding is a critical factor that determines the success of your business. Customizing bidding according to the performance of your product is necessary to control the ad spend and improve the returns on investment. Separating the bids according to the high selling product and reducing it for old stocks are vital to boost the return on ad spend (ROAS) rate.
Good planning and strategy are required while increasing the bid and reducing it. Thorough marketing analysis is the primary requisite to set up a smart bid. Also, place a bid by considering your campaign goals and daily budget value.
Targeting cost per acquisition bidding (CPA Bidding), cost per click, cost per view bidding, and focusing on return on ad spend, and maximizing conversion value are some of the effective strategies you can use to place your bid.
Google Shopping: Use Smart Strategies for the Best Result
Identifying your market goal and setting up a customized Google ad strategy is an imperative segment of digital marketing. The assistance and guidance from an expert digital consultancy can help you to frame smart & convertible tactics to leap ahead in the market race.
At eComIntegrate, we provide extensive digital services and solutions to set-up ad campaigns to improve your search engine ranking and boost the sales prospect. To know more about our services and solutions, drop a line below. We are ready to assist you anytime.