The pandemic has increased the need to stay home and stay safe. But, the consumer demands are rising day by day. The situation was alarming, but it was also pretty hopeful for the eCommerce vendors. The future of eCommerce seems to be full of opportunities. The demography of eCommerce users has changed rapidly during the pandemic. According to the reports, global eCommerce has jumped to $26.7 trillion after the pandemic.
The sudden boom in eCommerce notifies the demand for more user-friendly websites and services. Luckily, Shopify is on the move to make eCommerce more compatible and navigable for amateur marketers who are on the verge to kickstart an online venture.
Top Trends in 2021: Translate Your Shopify Experience
Shopify has played an inevitable role in making eCommerce secure and customer-friendly. With diverse tools and add-ons, Shopify is expanding its feature to build a community of successful eCommerce marketers. Understanding the Shopify features and developing a custom-built eCommerce platform is vital to stay firm in the market. Let's discover some new Shopify trends that are in vogue:
1. Mobile eCommerce to Leverage Omnipotence
Statistics say that roughly 4 out of 5 Americans depend upon smartphones to shop online. Mobile commerce and mobile wallets have revolutionized the digital sphere by helping eCommerce vendors maximize their reach and profit. Consumers can access the Shopify websites from sitting anywhere around the world using smart devices. Shopify's mobile eCommerce offers customizable features and designs that make the user journey smooth and hassle-free.
The use of HTML5 on the Shopify platform makes websites compatible with all smart devices. The modification options on the Shopify platform helps to customize the website according to the rising consumer demands. M-commerce on Shopify has built-in features to secure user data and shopping carts. Also, the Shopify push notifications have increased the customer retention rate by reducing cart abandonment and setting automated campaigns to target customers.
Moreover, the rollout of the Shopify mobile app has brought enormous benefits to the merchants to process orders and manage websites anytime on smart devices. It helps to manage, monitor, and control inventory movement through mobile solutions. By taking operations to the mobile platforms, Shopify has put a step ahead in making eCommerce an all-in-one platform to achieve growth.
2. Headless Commerce to Boost Personalization
Every eCommerce marketer eyes creativity across all sales channels. Personalization is one of the keys to attaining eCommerce success. Templates can become constraints for enterprises looking for autonomy in storefront designing. The headless commerce dissembles the front-end system from the back-end, giving vendors complete authority to rebuild the store on the Shopify platform.
Headless commerce offers numerous benefits to marketers. Unlike traditional eCommerce, headless commerce is:
- Flexible and provide higher website speed. Decoupling front-end from back-end enables custom UX development without making any changes on the back end.
- Improves SEO ranking and helps in the seamless integration of technology. Headless eCommerce is driven by Application Program Interface (API), you don't need to spend much time on updates and maintenance.
- Helps in conversion rate optimization. You can easily customize the Call-To-Action, product pages, and recommendations to improve the retention rate.
- Provides a competitive advantage and increases customer experience. Marketers can easily release and integrate add-ons without affecting the backend system.
3. Social Commerce to Engage Beyond Boundaries
Ecommerce is no longer a cumbersome term. With the rise in social selling platforms, customer interaction has become hassle-free. Considering the omnipotence in social media, Shopify has opened its door to integrate social media into its marketing strategy. eCommerce is all about taking your services to the platform where millions of your customers can be found.
Understanding the need for flexibility and scalability in marketing, Shopify has expanded the platform to provide seamless integration. Social media is an effective touchpoint in marketing. It can help you connect with customers and unify your brand experience by building a secure cloud-based omnichannel strategy.
Bridging a smooth connection between customer and brand is necessary to build success. Shopify is always eager to provide solutions to customers' and vendors' challenges. The big one-click check-out expansion through the Google Shopping platform shows the growth the Shopify platform has brought into eCommerce.
4. Loyalty program to Achieve Customer Satisfaction
The loyalty, referrals, and reward programs are Shopify integrations to build a deeper connection with customers. Enhancing customer engagement is crucial to improve brand value. The loyalty programs help to grow the audience and bring repeat customers.
Many Shopify loyalty apps help to retain retention rates and conversion rates. Growave, ReferralCandy, Smile.io, Marsello, and LoyaltyLion are some of the stellar loyalty apps introduced by Shopify to expand the customer base.
5. Sustainable Fulfilment to Amplify Competence
Shopify has become a rival to top eCommerce giants by developing its own fulfillment network. Giving small and medium businesses a sigh of relief, Shopify's fulfillment program focuses on providing access to inventory management across all sales channels.
Moreover, reducing overall costs and time of shipment is necessary to provide customers with feasible services. Shopify's fulfillment network eliminates 3PL charges and other shipping complexities. Also, it guarantees real-time data accessibility and smart notification through AI-integrated solutions.
6. Dynamic Pricing Strategy to Put forth Competitive Pricing
Dynamic pricing automation is something Shopify merchants should not miss in 2021. Transparent and competitive pricing is necessary to grab customers' attention. Pricing can make and break your business. Dynamic pricing automatically updates prices according to the change in sales volume.
Understanding competitors' pricing strategies and the rise & fall of inventories are also elementary to set your prices. Many dynamic pricing apps can be integrated into Shopify to enable machine automated pricing strategy to raise your standards and meet customers' expectations.
Adopt New Trends & Help Your Shopify Business Thrive
Identifying the pain points in marketing is necessary to improve user-friendliness. Marketers need a platform that can be handled without much technical knowledge. The rising demand for eCommerce forecasts a bright future for online marketers. So, this is the right time to revamp your digital marketing strategies to increase virtual footfall.
How you present your virtual storefront matters a lot in eCommerce. A custom-built Shopify website is necessary to sell your products in national and international markets. All you need is seasoned digital marketing professionals who can help you in your entire journey. Frequent updates and add-ons are crucial to keeping up your pace and brand value. It might be difficult for you to manage the Shopify functions amidst the logistics operations and other core business functions.
But, you don't need to worry anymore! Professional digital marketers in eComIntegrate will help you achieve market growth by helping you run a user-friendly Shopify store. We help you catch all the new trends to step ahead and sharpen your competitive edge.