The Shopify SEO: Improve Search Engine Ranking Using Built-in SEO Tools

Launching your eCommerce store on the right platform is imperative to kickstart your business. Significantly, optimizing your store with the best SEO tactics is the key to drive potential customers and boost sales.

Optimizing the Shopify platform for a wider customer reach is a challenge for every vendor. But you can amplify the conversion rate and traffic of your site if you learn the nitty-gritty of Shopify SEO.

Illustration of SEO

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Compared to other eCommerce platforms like BigCommerce, Magento, and WooCommerce, Shopify has some built-in SEO features that helps in improving your ranking on the search engine. Here are some of the selling Shopify SEO tactics you can implement to skyrocket the conversion rate.

Shopify SEO for Business Success

Along with common SEO practices, utilizing the built-in Shopify features will be beneficial in the long run. Let's flip through some of the built-in SEO tactics needed to boost your site's performance on the search engine.

1. Built-in Content Management System

The easily accessible page editor is an SEO-friendly feature of the Shopify platform. Even a beginner in the eCommerce platform can customize the user interface through Shopify's page editor.

Cartoon image of a woman in a black coat sitting in front of a desktop

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You can easily add page details, landing page content, title, meta description, images, and blog posts using the page template. Moreover, you can preview how your site appears on the search engine through Shopify's built-in content management system.

2. Automatically Generated Sitemap.xml File & Robot.txt File

A site map is a vital element to optimize the search engine. It informs which all pages on your site are available for crawling. Also, it helps to make sure that essential and informative pages on your site are crawled and indexed to rank higher on the search engine.

Developing an XML sitemap is difficult compared to an HTML sitemap. But an easy exchange of information and readable codes make XML a standard data format. Luckily, in the Shopify store, automatically generated XML data reduces manual work complexities.

XML code for site map

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Similarly, robot.txt files are considered vital to boost SEO. Robot.txt files tell crawlers which page needs to be hidden from the customers. If you have duplicate pages or broken site structure, you can hide it using the robot. text. But remember, wrongly optimized robot. text will hide your entire site content from search engine crawlers. Hence, wisely optimizing robot. text is crucial to highlight the target page.

3. 301 Redirects

Are you planning for a site migration? Or do you want to manage your discontinued product list without losing your SEO ranking?

Then 301 Redirect is the best solution to tackle the issue. It will redirect the old URL to the new site automatically. You can easily find a built-in 301 redirect option in Shopify's dashboard. Retain your customer base and reduce bouncing traffic using the built-in 301 Redirect SEO-friendly feature in the Shopify platform.

4. Google Analytics and Google Search Console

Knowing the performance of your site and monitoring technical hitches are crucial to upgrade your site structure and user interface. If Google Analytics lets you understand the demography of customers, Google Search Console helps you to optimize the visibility of your store.

Text illustration of Analytics

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Hence, Google Analytics and Google Search Console are considered essential to boost SEO. You can easily connect google analytics and Google Search Console with your Shopify store using a Google account.

5. Enhance Shopify Site Speed

Site speed is a crucial aspect of SEO as it boosts user experience. If your site is navigable and mobile-friendly, your customers will spend a long time on your website. You can skilfully improve your Shopify store's site speed by:

  1. Creating a mobile-friendly website
  2. Using compressed images
  3. Choosing a responsive theme and design
  4. Managing Unnecessary apps

6. Social Media Integration

Syncing your eCommerce store with social media like Facebook, Instagram, Linked In, or Pinterest is necessary to reach up to the target customers. It helps to promote real-time engagement with your customers through social signals.

Images of social media icons

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Using a Shopify theme with built-in social media icons let you share your products and services on social media. Otherwise, you can download a recognized Shopify friendly app for sharing your Shopify store on social media.

7. Custom Domain Name

A custom domain name helps you in branding your store. An URL with your store's name or keyword will boost the search engine ranking. When you buy a domain name from Shopify, it will automatically configure the domain by making Shopify, a user-friendly platform to launch eCommerce businesses.

8. Image Alt Text

The Alt Text or image description helps the search engine crawlers to index your image for the visually impaired. Also, if your image takes high load-time, the description will explain its content to the customers.

Furthermore, the Alt Text has a great significance in SEO. It is a better place to include your keyword. Describing images using your target keyword enhances your relevance on the search engine result page (SERP).

9. Shopify Apps

A plethora of Shopify apps is available to improve the site's performance. Shopify has SEO based apps like Plug-in SEO that helps to optimize the search engine to enhance traffic. The excellent Shopify plug-ins for eCommerce ease challenges in technical SEO and help merchants to fix the technical errors.

Image of a Shopify Website

Photo by Roberto Cortese on Unsplash

The Shopify built-in features are excellent hacks to boost your search engine ranking. Along with the built-in tools, it is also necessary to practice common SEO tactics like keyword research, backlinking, internal linking, and schema markup technique to boost the conversion rate. The assistance of an expert digital marketing consultant will help you in the entire process to boost SEO.

Shopify SEO Plug-Ins for Boosting Conversion

Utilizing the Shopify plug-Ins helps to grab maximum benefits from your eCommerce store. If you are a beginner, you don't need to worry anymore, eComIntegrate will guide you to understand the possibilities of Built-in SEO-friendly features in the Shopify platform. To know more about our SEO and digital services, drop a line below and get in touch.

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