Are you confused about how to handle the discontinued product listed on your eCommerce store?
Well, they are no more an issue. You can revamp old stocks to get hold of more conversion and traffic. Yes! Discontinued products can be utilized to optimize search engines.
Products can get discontinued due to many reasons. It can go permanently or temporarily out of stock. Else, it might be out of fashion. Either way, the product page is a valuable asset. Removing or eliminating a product category can crash your search engine ranking.
The temporarily or permanently suspended product pages are mostly neglected by the retailers. It can create a huge loss of money and drop in conversion if not tackled wisely. Framing a proper SEO driven market strategy can help to revitalize discontinued product pages to a high convertible page.
Here are some crucial techniques to leverage your sales prospect by utilizing discontinued products.
Team Up to Boost SEO with Out Of Stock Products:
You might be thinking about how to boost the SEO using discontinued products. You are not selling it anymore. But you can utilize these products to achieve or maintain your ranking on the search engine result page (SERP).
If a particular discontinued product on your store is still having a high search demand, then it is ideal to keep the product page live. Hiding or showing a 404 error page can increase the rate of bouncing traffic and customer dissatisfaction.
Proper evaluation is needed to determine the relevance of a product.
It is not about keeping all your old stocks and discontinued products without proper clearance. A thorough understanding of the search engine relevance of each and every product is mandatory to decide what to keep and what to leave.
1. Reorganize the discontinued product page with meaningful Information
You can maintain the discontinued product page without misguiding your customers by notifying them about the product's unavailability. Inform them about the product status, whether it will be available in the future or permanently discontinued.
If the product is temporarily unavailable, then you can provide a wish list signage to notify your customers when the products become available again. In this way, you can repurpose an out of stock product page to guide your customers to meaningful resources on your page.
Moreover, you can use this page to navigate customers to related service pages or other new products without hiding or permanently aborting the high converting pages.
2. Redirect the URL to More Useful Products
Do you have a new product that can be considered a perfect alternative for discontinued products? Then think about redirecting your URL to more useful or comparable products. Using this option, you can lead your customers to other subcategory product pages. This proves to be an effective method to showcase the extensive collection in your store.
3. A Marketing Campaign or Clearance Sale To Improve Brand Awareness
This will work for out-of-date products. Many online retailers face problems with old products that are no more in trend. Instead of wasting these products, an urgent Black Friday Sale or offer sale can help you to sell these inventories quickly. The discount sale or giveaway are the best ways to hook potential customers.
Moreover, running a time-bound campaign through email and social media can help you take out-of-date products to target customers by generating an impulse to grab the product right at the moment.
4. Give Combo Offers to Sell Out-of-Date Products
You can activate your sale by initiating a combo offer. Kick start a combo offer sale to Sell your out-of-date inventories. Combine your old stocks and trending inventories to drive customers. Though your customers don't look for outdated products, a feasible and affordable combo offer will help to garner their attention.
5. Provide Engaging and Useful instructions
Informative and engaging content has great importance in online marketing. If you could provide reliable and accurate information on the discontinued product, it can help to improve the customer satisfaction and authenticity of your store.
Customers may not always visit to make a purchase. Sometimes they abruptly visit your site to gather useful instructions or to read descriptions. Providing a user manual can help customers to understand more about the products. This is a great way to engage with your potential customers without disappointing them. And it will help to reduce the bouncing traffic caused due to product unavailability.
Also, providing accurate product descriptions is the best way to push your customer to think about your store when they get ready for the next shopping.
Let's Beat the Challenge
Making the discontinued product list productive and attractive is a challenge every retailers face. Utilizing out of stock or out-of-date products for boosting your sale can be easy if you have the assistance of an expert SEO practitioner.
eComIntegrate helps you to tackle discontinued product issues by implementing productive SEO tactics. Get hold of our services to upvote your diminishing product value or out of stock products without hiding or removing top-visited product pages.
If you wish to know more about our SEO service, get in touch. We are just a click away from you.