What are Google Shopping Ads?

Google Shopping Ads are the advertisements displayed when a user searches for a product on Google. Seems simple enough, but the tough part is ensuring that when a potential customer searches for a product you sell, your business pops up above your competitors. Just listing your business and products through Google Shopping isn’t quite enough to boost your revenue or come out on top of the other businesses in your industry. Managing a Google Shopping Ad campaign takes skill and practice. It might be time to hire a professional.

Why are Google Shopping Ads Important?

Successful ecommerce marketing almost always includes Google Shopping Ads. During the first quarter of 2018, 76.4% of retail search ad spending was directed to Google Shopping Ads. With this much exposure, how does your business stay competitive? Our professionals at EcomIntegrate know that successful Google Shopping campaigns come down to three main things:

  • Feed Optimization
  • Bidding
  • Monitoring

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