Convenience and flexibility are what make Shopify one of the best eCommerce platforms to kickstart your sale. Anyone with no technical knowledge can easily kickstart a store in Shopify, but gaining traction is really a tough row to hoe.
Your marketing efforts do play an integral role in taking your brand to the next level. You have an extensive list of product catalogs, but reaching the market at the right time and influencing your customers to purchase determines your brand's success.
There are tons of resources and services on the Internet. For stamping unique impressions, every retailer needs customized Shopify marketing strategies that will help you drive sales. And, before you choose the marketing strategy:
- Understand your product
- Identify your ideal customer
- Check your available marketing budget
Trending Shopify Marketing Strategies
Marketing efforts are crucial to promote your store ahead. Here are the top 6 Shopify promotional marketing strategies to amplify your store performance:
1. Auto Pilot Your Shopify Store
As your business scales, automation plays a crucial role in streamlining your business. Shopify apps (AddRoll, TrustPulse, Push Engage, PushOwl, Better Replay, Jebbit) and integrations are a hack to automate your tasks to make your journey accurate and hassle-free. Repetitive tasks and manual feeds are always cumbersome when it comes to eCommerce. It delays your time to the market and is prone to errors.
Marketing automation is one of the biggest challenges in Shopify. Creating personalized campaigns for each and every customer based on their interaction with your store is not that easy without technological assistance.
Here are some of the top marketing automation tactics introduced by Shopify to simplify retailers' eCommerce journey:
Dynamic Remarketing Campaigns
Integrating dynamic remarketing strategies into your Shopify will help you send personalized Email ads, push notifications, website ads, and social ads without any manual assistance.
A visitor might have browsed your website without taking any insightful actions. Or, they might have added products to carts but left the store with an intention to buy later. Either way, these are customers who have searched for your product or shown real interest. Dynamic remarketing, in such a case, proves to be a great hack to recover abandoned carts and improve customer engagement.
If you facilitate your Shopify store with the right product information solution, it will help you organize, collect and distribute your data to bring customers back to your store and improve repeat customer footfall.
Integration with Social Media
Updating your product on social media and starting your store on social media is now easier. You can now sync your social commerce platforms like Instagram, and Facebook with your Shopify store in just 4 steps:
- Go to Shopify admin dashboard
- Choose the products you want to update on social media
- Select actions & make products available
- Click on the social network you want to display your products
If you lack proper internal communication or if your sales and marketing team lacks proper clarity on product marketing and the functioning of each department, this might affect your external marketing. Incomplete information may lead to accuracy issues and trust issues. However, integrating tools like Slack, Trello, Google Sheets/Docs, Airtable, etc. will help you streamline your internal communication by amplifying workflow.
2. Boost Your SEO Value
76% of consumers say the most important factor in a website's design is what makes it easy to find on search engines.
Shopify SEO improvement techniques are unique to Shopify. Apart from blogs and the ability to redirect, there are many other Shopify SEO practices you can use to improve your store visibility.
Optimize Shopify Collection
Site structure and navigation are two crucial SEO elements of any eCommerce store. Shopify Collection is the category or product grouping that helps customers easily find what they are looking for. For example, general categories like clothing for men, clothing for women, color, size, price are highly useful for shoppers to navigate their journey and find the exact match.
Now, some of you might be wondering how feasible Shopify collection is when you have hundreds and thousands of SKUs to deal with. Well, you don't need to worry as Shopify can easily automate the collection. Just choose your selection conditions (Product Title, Product description, Vendor, Price, etc.) and Shopify will automatically match your products with those criteria. On the other hand, Shopify collection also facilitates a manual update facility if you want to take insightful action on specific products.
Provide SEO Focused Product description & Images
Compelling product descriptions with relevant keywords and optimizing product images will help you accelerate your visibility. Your customers don't have the option to touch and feel the product. They can only be convinced through the product description, images, and site experience you provide. So, make sure your product description and images are correctly optimized to meet SEO standards.
Link building helps in bringing domain authority. The more content you produce, the more space you get to add relevant authoritative links. The referring weight of the link you choose is an important factor that determines the quality of your backlinks. So, make sure the links are authoritative enough to qualify your SEO needs.
Suggested Reading: E-COMMERCE SEO TO UPGRADE MICRO BUSINESS PLATFORMS: THE BEGINNER’S GUIDE
3. Utilize Pinterest's Buyable Pins
Pinterest and Shopify have expanded their partnership to amplify integration with Shopify. Advertisers can reach more than 200 million people on Pinterest. Today, more than 1.7 million Shopify merchants are using Pinterest Pin to showcase their products that are discoverable across the platform. Social commerce is a goldmine for eCommerce retailers. And, Pinterest's buyable pins are a great hack to bring buyers to your Shopify store.
4. Get Your Hands on Referral Marketing
92% of consumers trust referrals from people they know, and referrals account for 65% of companies’ new deals. Recommendations and word-of-mouth marketing can help you improve your customer base. To build a referral program on your Shopify, you only need to choose the right plugin.
Shopify referral programs can help you reduce the total cost spent on finding new customers yourself. Marketing for finding new customers is 5-7 times more expensive. Referral marketing helps you get new customers organically. Encourage your past and existing customers to provide word-of-mouth appreciation. This will help you:
- Achieve precision in targeting
- Boost trust factor
- Grab reach and acceleration
Here are some of the best Shopify Referral marketing apps you can try your hands on:
5. Improve Your Brand Presence through Community Marketing
The Shopify community forum is a place for store owners, app developers, partners as well as Shopify agencies to get feedback and initiate discussions. Networking is imperative for every business owner to leverage brand awareness and build skills. The Shopify community helps merchants collect resources, hire experts, and outsource tasks needed for growth and success. So, invest your time in building connections across the community space to leverage your business growth
6. Add a Shopify Subscription Box
It's the right time to add a subscription-based business model to your Shopify store. It increases your bond with customers and helps you create a meaningful community who are really interested in your products and services. There are a lot of benefits of adding a subscription box into your marketing strategies:
- It will help you predict revenue
- Regulate cash flow & build loyalty
- Reduces customer acquisition costs
- Make upselling & cross-selling easy
There are 3 types of subscription models that you must know:
Curation Subscription Model: Brands sell personalized or curated goods to the customer regularly
Replenishment Subscription Model: Helps customers buy commodity products that are used regularly.
Access subscription Model: Unlike the curation and replenishment subscription model, the access subscription model is for services & the digital realm (Netflix, Spotify, etc.).
Shine With Top Shopify Promotion Strategies
When it comes to Shopify marketing, there is no one-size-fits-all approach. As your business scales up, trying innovative marketing approaches is crucial to staying relevant and responsive in the market. What works for one business might not work for the other. So, instead of investing a huge amount in strategies that are misfit for your business, get assistance from Shopify marketing experts who can help you choose the right strategies to amplify your brand presence, leads, and conversion rate.
If you are confused about choosing the right marketing strategy to promote your Shopify store, don't worry, Shopify experts at eComIntegrate will help you streamline your store through the best marketing efforts. To learn more about our customized Shopify strategies and other digital marketing services, drop a line below. We will get back ASAP.