Your page experience score is a measurement of how well your website provides a positive experience to users. This score is important because it can impact your website's ranking in search results. There are several factors that impact your page experience score, & there are a lot of things you can do to improve it.
The Core Factors That Affect Page Experience
The page experience update takes into account a number of indications to provide consumers with the best possible browsing experience.
Google evaluates each of the signals and assigns a "page experience" score to each website.
For building page experience in Google Search, the following signals are crucial.
Core Web Vitals
A good user experience is delivered by the page that emphasizes loading, interaction, and visual stability:
Largest Contentful Paint (LCP): This metric measures how quickly the most crucial material on your website renders so that consumers can view it. In order to give users a positive browsing experience, LCP should happen within the first 2.5 seconds of the page loading.
First Input Delay (FID): The time it takes for users to be able to interact with an element they’ve clicked, such as a link or button.. Aim for an FID of under 100 milliseconds to offer a positive user experience.
Cumulative Layout Shift (CLS):. It's a measurement of how much the content layout of your webpage moves around while the page loads.. Aim for a CLS score of less than 0.1 to offer a positive user experience.
Mobile usability: A page cannot have any issues with mobile usability. Google will now evaluate every website according to how mobile-friendly it is, particularly with regard to issues like tiny font sizes and the usage of Flash video.
Security concerns: If a website has any security problems, all of its pages lose their eligibility for the Good designation. Users must feel confident that their information is secure on your website, and Google must believe the same.
HTTPS usage: To qualify for the "Good page experience" rating, a page must be delivered via HTTPS.
Ad Experience: A website should not employ advertising strategies that are intrusive, disruptive, or otherwise detrimental to a positive user experience.
How Can You Improve Your Page Experience Score?
Creating a positive user experience on your website is essential for keeping visitors engaged with your site. There are a number of ways you can create a positive user experience, including using positive language, providing helpful and relevant content, and making it easy for users to navigate your site. If you want to improve your Google Page experience, there are a few things you can do. Here is your detailed guide:
1. Optimize your website for mobile devices
53% of mobile site visitors leave a page that takes longer than three seconds to load.
One of the most important things you can do to improve your Google Page Experience is to make sure that your site is mobile-friendly. In today’s world, more and more people are using their mobile devices to access the internet. If your site is not designed for mobile devices, it will be difficult for users to view and navigate, which will ultimately lead to a poor user experience. There are a few things you can do to make sure your site is mobile-friendly:
- Use responsive design: This means that your website will automatically adjust to fit the screen size of the device it is being viewed on. 52% of users say the main reason why they won’t return to a website is aesthetics. This is the best option as it provides an optimal viewing experience for all users.
- Use a separate mobile website: If you have a separate website specifically for mobile devices, make sure that it has been optimized for Google Page Experience. This includes using relevant keywords, having a fast loading speed, and having a user-friendly design.
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2. Optimize your website for speed
The bounce rate increases by 123% if page loading time becomes more than 1 second.
A second tip for improving your Google Page Experience is to optimize your website for speed. Users expect websites to load quickly and if yours doesn’t, they will likely leave before even seeing what you have to offer. There are a few things you can do to improve your website’s speed:
Use caching: Caching helps store frequently accessed data so that it can be quickly retrieved when needed. This can help reduce load times as repeated requests don’t need to be made each time someone visits your site pages.
Enable compression: Compressing files such as images can help reduce file sizes and decrease loading times.
Reduce redirects: Redirects occur when someone clicks on a link that takes them from one page on your website to another. By reducing the number of redirects, you can help improve loading times.
Optimize images: Images often take up a large amount of space and can slow down loading times. You can optimize images by reducing file size without compromising quality.
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Minimize HTTP requests: Each time someone visits a page on your website, their browser sends an HTTP request in order retrieve the necessary files. Minimizing HTTP requests can help reduce loading times.
4. Use content delivery networks (CDNs): CDNs store copies of static files in multiple locations around the world so that they can be delivered quickly no matter where someone is accessing them from. Implementing a CDN can help improve loading speeds for users who are located far from where your server is physically located.
5. Make sure your website is accessible to all users
Accessibility is an important part of page experience, as all users should be able to use your website regardless of their ability or disability. There are a number of ways you can make sure your website is accessible, including adding alt text to images, providing transcripts for audio and video content, and using clear and concise language throughout your site.
6. Ensure Safe Internet Use
Malware, unsafe downloads, misleading websites, and other hazardous content are dealt with through safe browsing. More than score optimization, it's about preventing these problems on your website.
To safeguard your site from malicious entities you should first check that you're applying the best practices on your site.
Additionally, keep an eye on the Security Concerns report in Google Search Console. Google will highlight any issues there so that you can take immediate action.
7. Pay attention to the content of your page & keywords
Content is still quite important for page ranking. No matter how fantastic a page experience you provide, if the content is poor, your efforts will be useless.
Another important tip for improving your Google Page Experience is to use relevant and high-quality keywords throughout your website. Keywords are the words or phrases that users enter into search engines when they are looking for something specific. By including relevant keywords on your website, you can help improve your chances of ranking higher in search results, which will ultimately lead to more traffic and potential customers. When choosing keywords, be sure to select ones that are closely related to your business or product as well as those that have a high search volume. Additionally, try to use long-tail keywords, which are specific phrases that are less competitive and more likely to convert into sales or leads.
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Start Preparing Your Website to Improve Page experience
A page experience score is important because it determines how likely users are to stay on your website. The Page Experience upgrade puts more emphasis on a page's user experience than its content. The higher the score, the more likely users are to stick around. However, that in no way implies that you can disregard content published. Google will continue to prioritize content and a website's relevance to a searcher's query. It’s all about creating a positive user experience. There are a few key things you can do to improve your page experience score, such as optimizing for mobile devices, improving loading speed, and making sure your website is accessible to all users. Creating a positive user experience is also crucial for keeping people on your site. By following these tips, you can help ensure that your website has a high page experience score and that users will enjoy using it.