Building connections and re-targeting customers who have already visited your website is an imperative segment of marketing. Keeping track of changing market trends and analysing customer behavior is necessary to develop compelling campaign strategies to invite potential customers. A wise strategy is all you need to optimize conversion rate.
Remarketing is a convertible strategy that helps you display your ads to target customers who have already visited your site. Understanding your clients’ unique needs and preparing goal-oriented remarketing plans are imperative to retain the customer base and push them to complete the purchase.
In a remarketing strategy, anonymous cookies will be created to follow customers’ activities and their online behavior. Based on this, you can send a customized notification to the target customers by sticking to their interests. Moreover, it helps you create a target list to improve the relevancy of your ads. Also, it helps to promote your brand value by displaying your content on multiple networks.
There are a plethora of platforms you can make use of to engage with your customers. Google Ads, Facebook, Twitter, YouTube, and LinkedIn are some of them. Utilizing the remarketing technique and framing top-hole strategies will help you leap ahead in the market race.
Convertible Remarketing Strategies for eCommerce
Remarketing is a wise strategy to control waste on ad spend and increase return on investment. Targeting potential customers and generating interest is more important than displaying ads to unconvertible customers who have never shown an interest in your products.
Here are some selling remarketing strategies you can implement to promote your products and build brand awareness:
1. Generate personalized Emails
Creating engaging and customized emails that directly address your customers is crucial to garner attention. From subject line to email text, try to use engaging and customized ad contents that appeal to the interest of your customers. Inform your customers about customized offers based on their previous search prospects and actions.
2. Make Use of ‘Similar Audience’ Targeting Strategy
While creating a remarketing audience list, target similar audiences who show related online shopping behaviors. It helps to expand your customer base and improve your brand awareness. And, you can enable the auto-targeting mode to drive extensive customer traffic and explore beyond the current audience list.
3. Creative Responsive Ads
Advertisements that can automatically adjust their size and performance are necessary to attract customers who use various devices to browse your site. Adaptable remarketing ads will quickly notify your customers of their incomplete purchases and abandoned cart history. Understanding technological advancement and rising to meet customer requirements are necessary to re-target convertible audiences.
4. Set Frequency for Responsive Ads
Showing the same ads without setting up a frequency will deteriorate your whole strategy and brand value. Setting up a time limit is necessary to stay fresh in the market. Displaying the same ads too many times will only annoy your customers and push them to block your ads. Hence, wisely showcase your ads by setting up a time-frequency for your campaigns.
5. Utilize Upselling and Cross-selling strategy
Once your customers make a purchase, show them some related products and a higher version of existing products to push them for more meaningful actions. Personalized notification on offers and related product lists helps to improve conversion and stamps an evergreen imprint on your customers.
6. Organize your Location and Language Settings
Your customers can be from different corners of the world. Hence, customizing the location and language settings according to the varying customer demography is vital to generate meaningful content for customers. In Google AdWords, you can easily set up your campaign in multiple languages to expand the reach and build your brand.
7. Tailor-made SMS for Abandoned Cart
Focusing on the abandoned cart list has higher chances of conversion. Customers are just a click away from making the purchase. Using abandoned cart messages to bring your customers back is an ideal tactic to remind your customers about the pending action. Notify them about what they have left incomplete and urge them to finish the purchase through compelling and personalized SMS.
8. Prepare a Wise Bidding Strategy
How wisely you optimize your bidding strategy will help you determine the Returns On Ad Spend (ROAS). When it comes to the homepage and product page, place a low bid as the customers may be here to just browse through the page content. Hence identifying the most convertible pages and adjusting the bids are necessary to get hold of success.
9. Switch to Social Media and Google Display Networks
Exploring the possibilities of social media and google display networks is crucial to drive a successful remarketing campaign. Social media and google display ads are great platforms to promote your products and engage with customers.
Once your customer leaves your site, the cookies generated will help you re-target the potential customers by appearing on social media spaces where your customers are more likely to spend their time. Google Display Ads also serves the same purpose by generating ads on high-performing ads on top-websites in adjustable formats.
Setup Your Remarketing Campaign for better Conversion
Framing-wise retargeting strategies are crucial to invite potential customers who have once visited your store. The assistance from a seasoned digital marketing consultant will help you explore the possibilities of remarketing strategies by creating compelling remarketing ad campaigns to hook potential customers.
At eComIntegrate, we help our clients to re-engage with their potential customers through well-researched and goal-oriented remarketing strategies developed by our seasoned professionals. To know more about our services and packages, drop a line below. We will get back to you shortly.