20 years of legacy defines the success of Skin & Tonic. Over these years, they have emerged as the ultimate solution for beauty-related issues. From beauty services to product supplies, Skin and Tonic provides a complete beauty package to its customers.
The year 1998 was a milestone in the history of Skin & Tonic. Robin and Lori laid the foundation for their dreams, and in 2005 they gifted Raleigh a destination to fulfill their beauty needs.
Exceptional skincare and unrivaled customer service made Robin & Lori, Raleigh's unbeatable beauty professionals. Pragmatic beauty enhancement services like facials, proper waxing, brow transformations, and healthy product supplies gave Raleigh a one-stop solution for beauty needs.
The journey was smooth and inspiring until the Covid-19 pandemic brought a screeching halt to its skyrocketing success. Managerial challenges and circumstances blocked customer flow and success.
Pandemic Imposed Managerial Challenges
Covid lockdown and social distancing brought a downturn in beauty-related industries. Skin and Tonic also became a victim of the COVID-19 pandemic. As the gravity of the epidemic increased, people stopped coming out of their houses for in-store purchases and services.
Unprecedented lockdown and pandemic trauma also forced Skin & Tonic to shut their business temporarily till the pandemic subdued. But, when the condition worsened, finding a solution was necessary for the beauty professionals to retain market value and rejuvenate the peerless customer service. A local platform was imperative for customers in Raleigh to buy their favorite beauty products.
A solution was necessary for Skin & Tonic to revive its business. When the time demanded social distancing, the assistance of cutting edge technology was inevitable to keep-up the relationship with potential customers.
eComIntegrate assisted Skin & Tonic in framing a customized solution for their problem. Migrating to the Shopify platform and setting up a curbside pick up option became a necessity to get in touch with the customers. As in-store purchases decreased, placing the order online and delivering it at the pick-up points was a pushing strategy to retain and revitalize the customer base and business.
According to eComIntegrate, a customizable website was necessary for Skin & Tonic to retarget customers and increase sales. Migrating to the Shopify platform and setting up curbside pick-up service attracted local customers in Raleigh. Shopify has many inbuilt tools and sales features. Moreover, it helped to provide excellent customer support.
Placing the order online and curbside pick-up option helped Skin & Tonic to provide a personalized experience. Also, it helped to enhance customer satisfaction and saved customers from the fleecing shipping charges and low-quality products.
Resultantly, the verified solution from eComIntegrate bestowed Skin & Tonic a better platform and a new marketing strategy to overcome the negative impact of the Covid-19 pandemic and to interact with customers.
Revitalizing Business Through Curbside Pick-up Option
Customized curbside pick-up option helped Skin & Tonic to satisfy customers and boost revenue during the pandemic. When businesses were shutting down, Skin and Tonic looked for an alternate solution to make the time favorable.
Timely assistance from eComIntegrate helped them to understand the requirements of customers and frame strategic solutions. The curbside pick-up option proved to be a result-oriented marketing strategy that attracted local customers.